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Jaguar Unveils Controversial Type 00 Concept Car Amidst Brand Transformation Efforts

Jaguar is attempting to revive its brand by introducing the Type 00 concept car, which has sparked mixed reactions for its bold design reminiscent of the XK-E coupe. Aiming for the luxury market with a price tag of £120,000, the company seeks to attract a new audience while ceasing new car sales in the UK ahead of a relaunch as an electric-only brand in 2026. Critics argue the design is impractical and the price point targets a limited market, raising concerns about the brand's future direction.
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