Jaguar is attempting to revive its brand by introducing the Type 00 concept car, which has sparked mixed reactions for its bold design reminiscent of the XK-E coupe. Aiming for the luxury market with a price tag of £120,000, the company seeks to attract a new audience while ceasing new car sales in the UK ahead of a relaunch as an electric-only brand in 2026. Critics argue the design is impractical and the price point targets a limited market, raising concerns about the brand's future direction.
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